Good Strategy/Bad StrategyBy: Richard Rumelt THE GROUND BREAKING BUSINESS CLASSIC FROM THE WORLD'S LEADING AUTHORITY: HOW TO IMPLEMENT ACTION ORIENTATED STRATEGY THAT WORKS 'A very good book' FORBES 'The most interesting business book of the year' FINANCIAL TIMES 'A necessary read' WASHINGTON TIMES 'The most insightful and entertaining commentator on strategy' SIR JOHN KAY When Richard Rumelt's Good Strategy Bad Strategy was published in 2011, it immediately struck a chord,