ETIENNE (DOM OREJUDOS, 1933-1991) "Gold Coast" - Signed Lithograph PosterOffset lithograph poster, signed and inscribed in blue ink "To Paul With Best Wishes Etienne." 610x324 mm; 24 x 12. 75 inches. [Chicago,] 1978. The Gold Coast, which opened in 1958, is considered one of America's first leather bars. In the 1970s Orejudos and his partner began hosting "Mr. Gold Coast" competitions at their eponymously named bar. these events became so popular that by 1979 they had been rebranded as "International Mr. Leather." Obtained