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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain RareKapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean Noel Kapferer, a world renowned luxury analyst and co author of the reference book The Luxury Strategy. Each chapter addresses a
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
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