Designing for Behavior Change: Applying Psychology and Behavioral EconomicsDesigners and managers hope their products become essential for users integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science research that supports many products to help your users achieve their goals using your product. In this updated edition,