RebuildAuthor: Ramya Ramamurthy Language: English Binding: Hardback Publisher: Hachette India Imprint: Hachette India Pages: 352 What happens when prominent brands: Send faulty products into the market? Defy governmental regulations? Back the wrong marketing message? Have management spats in public? Or simply fail to anticipate a major trend? Over the years, prominent brands in India across product categories, both home grown and multinational, have tackled
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