Profit BuildingBy: Perry J. Ludy IMPROVING PROFIT is the number one objective of business leaders, yet most do not truly understand how to move beyond the basics when it comes to cost reduction for profit improvement. Typically, a company's response to reducing cost is to reduce the workforce. People are laid off in large numbers and dollars are saved or so it seems. This is a mistake, a short term solution. Profit Building provides a better approach, one that