Herb Lubalin: American Graphic Designer 1918-1981One of the original Mad Men, Herb Lubalin (19181981) was a giant of American design and typography whose passion for rebellion and innovation made him one of the most successful art directors of the 20th century and beyond. He is perhaps most recognized for his typeface Avant Garde, but his reach extended far and wide. A constant boundary breaker on both a visual and social level, he was a co creator of the culture shocking magazines Avant Garde, Eros