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MARKETING 10ED. - PELLICELLIL'approccio di questo libro e la sua struttura riflettono i tanti anni di esperienza di Giorgio Pellicelli nell'insegnamento e nella consulenza a imprese e istituzioni. Il tono quello di una conversazione, gli argomenti trattati sono i pi importanti nella materia e l'approccio pratico. Al marketing in tempi di pandemia Covid 19 stato dedicato un capitolo specifico. Il Marketing usa casi di imprese e di situazioni Amazon, Apple, Bugatti, Disney,
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