On Target: How the World's Hottest Retailer Hit a Bull's-EyeThe first behind the scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal Mart. On Target is the first in depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red and white logo, youthful television advertisements, and