Strong, Beautiful and ModernIn the late 1930s and early 1940s, a wave of state sponsorednational fitness programs swept Britain and its formersettler colonies, laying the foundations for the twentiethcenturys obsession with fitness. In Strong, Beautiful andModern, Charlotte Macdonald shows how governments encouragedcitizens to be healthier and more active and thereby reinforced thecultural ties of the Empire. Alongside these state sponsored effortswas a growing emphasis from
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