Crm at the Speed of Light, Fourth Edition: Social Crm 2.0 Strategies, Tools, and Techniques for Engaging Your CustomersPublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Best practices for a successful Social CRM implementation Social CRM is critical to business success in today's hyper connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around