Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, IntAs we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves how can we both adapt to rapid changes in technology and markets, and still make enough money to survive and thrive? To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global