Emerging Evangelicals: Faith, Modernity, and the Desire for AuthenticityThe Emerging Church movement developed in the mid 1990s among primarily white, urban, middle class pastors and laity who were disenchanted with America's conservative Evangelical sub culture. It is a response to the increasing divide between conservative Evangelicals and concerned critics who strongly oppose what they consider overly slick, corporate, and consumerist versions of faith. A core feature of their response is a challenge to traditional