Santro: The Car that Built a CompanyAuthor: B. V. R. Subbu Language: English Binding: Hardback Publisher: Hachette India Imprint: Hachette India Pages: 316 There's no business like the car business!' Within months of its launch in late 1998, with every well known global automobile brand jockeying for a foothold in a small car market almost monopolized by Maruti Udyog Limited, Hyundai Motor Indias debut production, the Santro, emerged as a force to reckon with. The first car to be
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