Gettysburg: Memory, Market, and an American ShrineThe site of North America's greatest battle is a national icon, a byword for the Civil War, and an American clich. Described as "the most American place in America," Gettysburg is defended against commercial desecration like no other historic site. Yet even as schoolchildren learn to revere the place where Lincoln delivered his most famous speech, Gettysburg's image generates millions of dollars every year from touring, souvenirs, reenactments, films,