79-13: Next Year's Profits...From Your Cooling TowerAmerican industry is paying about twice as much for energy as it did in 1971, after accounting for price inflation. This represents a powerful incentive to conserve energy. To date, industry has been struggling to conserve energy with some success. Plant operators and process engineers are under pressure from management levels to reduce inefficiencies, cut back energy consumption and increase production to improve their operating profit levels.