EnchantmentBy: Guy Kawasaki Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high level corporate negotiation, or a Facebook update. And when done right, its more powerful