Unscaled: How A.I. And A New Generation Of Upstarts Are Creating The Economy Of The FutureAuthor: Hemant Taneja Language: English Binding: TPB Publisher: Little, Brown Book Group Imprint: Piatkus Pages: 240 Throughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up to take advantage of classic economies of scale. But in the unscaled economy, size and scale have become a liability. Today's most successful companies Uber, Airbnb, Amazon, Salesforce have defied