BelieveBy: Jeremy Egner From The New York Times's Jeremy Egner, the definitive book on Ted Lasso. When Ted Lasso first aired in 2020, nobodyincluding those who had worked on itknew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed nice guy would be received. Eleven Emmys and one Peabody Award later, its safe to say that the shows status as a pop culture phenomenon is secure. In