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Luxury Strategy in ActionWritten by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty first century. Author: J. Hoffmann Publisher: Palgrave MacMillan Published: 12 02 2011 Pages: 220 Binding Type: Hardcover
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