Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary ProfitFrom the creators of SPIN Selling(R) a groundbreaking strategy for selling at a premium price every time. Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less to customers today? Great products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you don't do something radically different
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Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit