The Not-To-Do ListBy: Rolf Dobelli 'We systematically overestimate the role of success factors; but at the same time, we systematically disregard the role of failure factors. Why? Because successful companies, projects and people make it into the media. Flops, on the other hand no one wants to hear about them. Deadbeats don't usually write autobiographies. And in the rare event that they do, they fail to find a publisher or at the very least an audience. So, we study