The Cambridge Companion to New Religious MovementsNew religions emerge as distinct entities in the religious landscape when innovations are introduced by a charismatic leader or a schismatic group leaves its parent organization. New religious movements (NRMs) often present novel doctrines and advocate unfamiliar modes of behavior, and have therefore often been perceived as controversial. NRMs have, however, in recent years come to be treated in the same way as established religions, that is, as