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Video RhetoricsThe aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis. Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty
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