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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (W. Chan Kim)
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (W. Chan Kim)
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (W. Chan Kim)Author: W. Chan Kim, Rene Mauborgne OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN!!! The global phenomenon that has sold over 4 million copies, is published in a record breaking 49 languages and is a bestseller across five continentsnow updated and expanded with new content. Named by Fast Company as one of the most influential leadership books
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