Introduction to Applied Demography: Data Sources and Estimation TechniquesApplied demography is a technique which can handle small geographic areas an approach which allows market segments and target populations to be studied in detail. This book provides the essential elements of applied demography in a clear and concise manner. It details the kind of information that is available; who produces it; and how that information can be used. The sources mentioned are American, but the techniques for estimating have universal