Car Guys vs. Bean CountersBy: Bob Lutz One of the most acute books about management and how companies work in practice that I have read in a long time. If anyone wants to know exactly how the U. S. auto industry got into trouble, here is your guide. John Gapper, FINANCIAL TIMES When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the publics imagination with innovative car design and top quality craftsmanship, the money would follow. The