Johnny B Street CreamCocktail Base Our No. 1 selling pomade is a perfect introduction to the category. The pliable, fibrous, creamy texture helps add thickness and volume with strong hold and a matte finish. Its a great primer for any style and can be layered without flaking or build up. Water Based Matte Finish Gluten Free How To Use: Rub generous amount between hands to warm up. Apply evenly to dry hair. Style as needed. Hold Level: 8 10 Shine Level: 1 10