Prorituals Reform Pomadeby Prorituals. Delivers Texture, Shape, and Separation A progressive putty to clay pomade that adds workable structure and hold while delivering texture, shape, and separation to any hair texture. Demi matte finish. Paraben and Sulfate Free. Directions: Apply a small amount of product onto hands, emulsify and work into hair for desired separation, texture, and style. Key Features: Perfect for effortless, undone styles Adds texture without shine