Love, Inc.: Dating Apps, the Big White Wedding, and Chasing the Happily NeverafterThe notion of "happily ever after" has been ingrained in many of us since childhood meet someone, date, have the big white wedding, and enjoy your well deserved future. But why do we buy into this idea? Is love really all we need? Author Laurie Essig invites us to flip this concept of romance on its head and see it for what it really is an ideology that we desperately cling to as a way to cope with the fact that we believe we cannot control or affect