The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child ConsumerIn this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture and the commodification of childhood itself by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift