Pre-Suasion: A Revolutionary Way to Influence and PersuadeAuthor: Robert Cialdini Condition: New Paperback In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now in this brilliant psychology book, he offers revelatory new insights into the art of winning people over it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of 'pre suasion', where subtle turns of phrase,