Amazon Town TV: An Audience Ethnography in Gurupá, BrazilIn 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurup one year after the first few television sets arrived. On a nightly basis, as the community's electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every