Exaequo Softwatch “Dali” 2nd Series Navy Blue Dial FULL SET Ref. 92009 (circa 1994)WHY WE CURATED IT: At first glance, a Cartier Crash proxy. But really its own thing with its own origin story, cult following and cultural phenomenon. First launched in 1990 by Swiss brand Exaequo as a nod to the soft melting clocks in Salvador Dalis paintings. As iterations progressed, the brand got bolder and printed Dalis signature on the dial, which was both the companys downfall and the mistake that inadvertently triggered its collectability. Not