Whole Wheat AttaEarthen Story Organic Whole Wheat Atta is stone ground from certified organic wheat as 100% whole grain meaning nothing is stripped away. You get the full bran, germ, and endosperm with all the protein, dietary fibre, iron, calcium, and B vitamins intact. Stone grinding at low temperature, rather than roller milling, preserves the grain's natural oils and micronutrients, giving the flour a fresh, wholesome flavour that makes rotis softer and more